Before the negative commenting commences, I’m ABSOLUTELY not smashing passion as an important part of your business success. It IS important.
But I would love to smash the myth that love for what you do is all you need to make a successful go of your product, service or other offering.
Follow Your Passion …
but put in the EFFORT!
I have a passion for tennis, but that alone didn’t help me rise to the challenge of playing against more skilled opponents. What did? I’m so glad you asked!
Drills: Practice Makes Possible
Practice might not make perfect, but it can certainly make you feel more powerful. The more you engage in an activity, the easier it becomes.
I didn’t immediately have a strong overhead (but my backhand slice did come quite naturally, LOL). I put in the time and effort to build technique, racket speed and consistency.
I’m not talking about just hitting the courts and goofing off. I went to dedicated drills where I knew I would be put through my paces.
You have to do the business drills, too. Come up with systems, test them out, and tweak them until they work almost by rote. Habits, both good and bad, take a while to develop.
Practice really does make possible, if not perfect. Sure, you’ll swing and miss sometimes. But it’s practice that makes it possible for you to hit the sweet spot more often than not!
You’ve Gotta IGNITE and IMPLEMENT!
Passion can certainly warm up prospects, show your dedication to your craft, but it’s not enough to spark a sale. What have you done to light a match under anyone currently sitting on the fence?
How are you passing along or paying forward that passion? What makes you stand out amidst the crowd of loved up on their business solopreneurs?
The feels are great, but prospects and peers looking to collaborate want you to share the “reals,” the realities of what will happen if they choose to work with you.
Love for business and awesome ideas aren’t going to get you anywhere without implementation. And that means putting in the work, dealing with the breaks and bust-ups (because no launch is hitch free), and delivering on what it is you love.
Reality Rocks When It Comes To Small Business!
Remember all the time spent on flat lay photos back in the day? The perfect entrepreneurial desktop used to fill my Instagram feed. It was so fabricated and forced.
The fabrication that it’s all superstar red carpet premiers, gold thumbtacks and glitter strewn artfully across our desks, unicorn kisses and pots of gold at the end of a rainbow?
But, but, but, that’s not what my desk looks like. EVER!
I preferred then, and still do, seeing numerous coffee cups scattered amidst pens that have run out of ink, but haven’t made their way to the trash can.
Isn’t it time to share the fact that we often stare at the window beside our desks and ponder the resounding crash of glass as our computer sails to the ground below?
But being an entrepreneur is SOOOOOOO glamorous. Sure it is. Did you get in the shower today? Comb your hair? Brush your teeth?
Running your business isn’t a ride on a soft, puffy cloud dancing across endlessly sunny skies. It’s more like a ride on a careening roller coaster, sans safety harness, hanging on tight as you never know which way it’s going to twist, turn and toss you about at any given moment.
And, really, that roller coaster ride, while often unnerving, is what makes it all worthwhile in the end!
Embrace The Idea Of “I Can’t”
If I see one more passionate post about removing the word can’t from our vocabulary, I’m likely to envision a sound nose punching.
Guess what? You can’t do everything. And guess again! If you pretend you can you’re going to let a client down when you fail to deliver.
The necessary no is part of doing business. Nodding your head and numbly agreeing to take on tasks you have no time and/or talent for is a surefire way to set your small business on the road to crash and burn.
Isn’t it better to delegate or pass on, than to disillusion your client?
Passion, Smassion …
Yeah, loving what you do can certainly make the entrepreneur gig great. But the skills that pay the bills have little to do with love, and a whole lot to do with education, practice, willingness to work hard and the perseverance to push through the rough patches.
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